Oticon Hearing Aids Portland Oregon

Oticon Hearing Aids Portland Oregon

Oticon logoOticon is the second largest hearing aid manufacturer in the world and has been around since 1904.  Oticon has been an industry leader in research and development in the hearing aid industry and continues to experiment with new technologies in order to improve them for the future.

Oticon offers many models of hearing aids which makes them a great choice for anyone in need of hearing assistance.  Their collection consists of behind-the-ear, in-the-ear and receiver-in-canal hearing aid models.

Many of their hearing aid models are offered in multiple styles, so selecting the best one for you is never a compromise.  Their designs are categorized based on performance, design and power.  With some being designed to be more powerful, while others are more performance oriented.

Oticon products also have a unique ability to wirelessly connect to devices such as televisions, radios and Bluetooth technology.  This is done by utilizing their Streamer Pro technology which allows for audio streaming.  This technology requires very low additional battery usage for maximum battery length.

At Hearing Health, an Oticon hearing aid specialist, we can help you through deciding which Oticon hearing aid is right for you.  We’ll help you get a custom fit Oticon hearing aid, so you can get back to hearing sounds the way they’re meant to be heard.  Contact us today for more information.

Oticon Alta


Oticon BrainHearing Technology

With major technological advancements in the last 15 years, hearing aids now parallel the latest in smart, electronic devices, with wireless connections and Bluetooth and iPhone capabilities. While most manufacturers in the hearing industry focus on treating hearing loss in the ear by amplifying sound, Oticon has tackled another route: designing hearing aids that maximize brain functions to improve hearing.


When a sound wave enters your ear, it travels through your middle and inner ear and is sent as an electric signal through the auditory nerve to the auditory center of the brain, where it is processed and catalogued. Hence, when sounds are familiar to us, it is because our auditory system has registered them before. Once the sound wave has become a signal, three ways in which it is processed: as a reflex, in the auditory cortex, and in other parts of our brains.

Reflexes are a product of evolution, causing us to halt or flee or make quick movements. As a result of both this reflex and this signal, the conscious perception of this sound occurs in the auditory cortex. Depending on the duration and intensity of the signal, our brains will catalogue this information in various areas of the brain that correspond to motor skills, memory, emotion, vocal response, to name a few.

Developed from research at their Ericksholm Institute, Oticon’s BrainHearing technology works in conjunction with the brain’s processes and pathways of focusing, orienting, separating information, and recognizing sounds to improve hearing. For individuals who suffer from hearing loss, the brain tries to fill in gaps of sounds they do not hear. As such, BrainHearing technology supports the brain by sending it the signals it needs to better organize and catalogue sound.

Søren Nielsen, President of Oticon, says, “We have known for some years that the brain has a unique ability to process sound if it receives a robust signal that is full of detail. Then, the brain can separate and interpret sound. As you know, it is the brain, and not the ear, where sound is finally processed. BrainHearing focuses on the four key functions the brain uses to make sense of the sound it receives from the ears.”


These four functions are:


      1. Speech Guard E – superb speech recognition: Speech Guard E protects speech clarity and details for you to easily understand what is being said – even in noisy surroundings.
      2. Spatial sound – locate the sources of sound: Spatial Sound supports your brain’s natural abilities to sense where sounds are coming from – even in noisy situations. This helps you know where to focus your attention.
      3. Free Focus – zoom in on what’s most important: Free Focus consists of automatic zoom functions to help you easily focus on the most important sounds. It helps you shift your focus from one conversation to another.
      4. YouMatic – shape the sound to suit you: The way you hear is as unique to you as your DNA. YouMatic is a tool to personalize your hearing instruments to your unique and personal hearing preferences and needs. (Source: Oticon BrainHearing Technology Overview)




With these four functions, BrainHearing technology keeps neural paths open and engaged, so that the brain does not exhaust itself in trying to play catch up or fill in gaps. Oticon continues to advance their research in this respect, while adapting their findings to state of the art hearing aids. Their newer products offer discreet behind the ear styles, wireless control, as well as therapy for tinnitus.


Since the inception of BrainHearing-equipped hearing aids, Oticon has received exceptional reviews, with a 96% satisfaction rate among wearers of this product. In line with their mission of “people first,” Oticon’s groundbreaking research is fueled by, and in service of, one of our most remarkable organs: our brains.